Becoming friends with your customers or hyper-personal experience

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In 2018 it’s nearly impossible to catch the informed and tech-savvy consumers off guard with traditional lousy marketing. Technology has provided us with the abundance of data that broke new ground in revolutionizing customer experience.


Year of Creation


From magazines and TV to the realm of the Internet, from big and broad to small and hyper-personal advertising has changed the business-client relationships as we know them. To get a feeling of what is going on and why is it so important, let’s take a look at what happens in just 1 minute:That’s quite a lot of information. To get any useful insights you’ll have to compile and analyze a vast amount of consumer preferences and behavioral patterns. That’s where you should consider implementing AI to get the best out of big data and customize your message.

Hyper-personalization is the next level of digital marketing with the purpose of creating long-lasting relationships via customer intelligence, real-time data, interactivity, and marketing innovation. So, in the era of information, brands need to identify the preferences of their audiences, to stand out in the overcrowded market.

To clarify the concept of hyper-personal experience let’s imagine a situation where a person is googling their symptoms, visiting medical forums, and eventually visiting a pharmacy website to look for available medications and comparing their prices.

That website would be an ideal place to target your potential consumer with a customized ad. It’s situational marketing that is centered on designing advertisements based on the customer’s behavior and needs. Customers hate when they are distracted by the unnecessary information, it’s a fact. But they do appreciate micro-level conversations tailored to their preferences.

Check for yourself what statistics on marketing personalization says:

  • 57% of consumers are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways.
  • 62% of adults under 34 are willing to share their location for more relevant content.
  • 74% of online consumers get frustrated when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.
  • Personalized emails improve conversion rates by 10% and click-through rates by an average of 14%.

So, one of the ways to make your website stand out among millions of others is to create a unique digital content that customers wouldn’t resist to ignore. Videos and animations are the easiest tool for grabbing the user’s attention and getting their interest.

Stay tuned for the next article on video content.

Nanobot Medical Animation Studio develops highly innovative digital graphics to depict actual and conceptual technologies by a synergistic fusion of art and science since 2007. Nanobot provides visually engaging digital solutions like scientific VR/AR/MR, 3D medical animations, illustrations for innovative marketing and training | education strategies to the pharmaceutical and biotech industry.We are devoted entirely to medical and scientific imaging. Our creative production team and experienced medical experts help us produce visually and scientifically accurate media material to make any project a huge success.We are a professional medical animation and interactive design company whose team has a long history of experience in the creation of latter-day colorful photo-realistic animated or static images.
Our client ranges from the Medical Device, Pharmaceutical and Biotechnology Industry, as well as Educational Institutes, Medical Marketing Companies, and Healthcare Agencies Globally.

Nanobot medical communication
"Everything was clear since day one for the communications and timelines."
Rosie Dawaliby, PhD
"They were always on time."
"They quickly understood what we needed and were very fast in delivering quality videos."
Maurice van Leeuwen
"I was impressed with their project management and the quality of their design."
Aude Boulitrop
"The team's quality of the deliverable was above expectations."
"They are professionals who are very good at what they do."
Sachith Gallolu
"They’re great; we don’t have to sit and wait for their work to be completed."
"Their clinical understanding was what made them stand out — their attention to detail was quite phenomenal."
Abhijith Ullas
"Their most impressive aspect is their artistic abilities."
"They were very easy to communicate with."
"We had engaged Nanobot previously on a medical animation project and we're very happy with the results."
Brynley Lee
"We were more impressed with their high level of creativity and creative design work."
"Their quick grasp of the underlying science and creativity in coming up with visual elements."
Hua Lin
"The team was always in contact and never changed."
Nathan Fox
"They have a great turnaround time."
Julie Kenner
"Workflow was seamless. Nanobot was ultra-responsive and completed the project in the desired time frame."
Larry Block
"They have a very efficient communication and workflow."
Joey Bose
"Their effectiveness and follow-up were impressive."
Dr. Gabriel Peter Salgo
"They produce quality work very quickly."
Alexander Pérez
"Their competitive pricing and rapid delivery were impressive."
"The quality of the animations is impressive!"
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