Enzyme masks are used in professional cosmetology. American company Danne Montague King produces several types of such masks, the effect of which remains not fully understood by consumers, despite the popularity of the brand. The product is positioned as a cosmeceutical, which does not disclose the essence of the unique selling proposition. Professional skin care product combine both – cosmetic and therapeutic effects. How to convince the market to believe in their special effectiveness?
If conventional masks have only exfoliating, moisturising properties or temporarily improve skin elasticity, the mask from DMK has a myostimulating effect: causes contraction of the face muscles, influencing the moto-control points with the help of ferments (enzymes). The transdermal mask not only cleanses and tones the skin, but also prevents age-related ptosis. The Nanobot team was faced with the task of uncovering the special features of the masks effect, depicting it more as a therapeutic agent than cosmetics. At the same time, the complex mechanism of the enzymes; effect had to be made evident and understandable even to a non-professional.