The Effect Of Immersion In A Virtual Environment
The application of spherical imaging in pharmaceutical marketing is an impressive and effective way to provide information that is relevant to the mechanisms of action of the drug, the methods of treatment and physiological processes, particularly at the molecular level. That’s why the technology of spherical cinema is becoming increasingly popular all over the world.
Its fundamental characteristic is so-called “immersion,” which means the ability to create the effect of immersion in a virtual environment. Therefore, the decision to provide information about the product in the format of a spherical video is strategically correct and evokes a strong emotional response from the target audience.
If to speak about its use for educational purposes, then the viewer can take an exciting journey inside the human body: vessels, tissues, and cells observe molecular interactions, physiological processes and even penetrate the human psyche.
The ability to reach a huge audience simultaneously refers to the undoubted advantages of full-dome shows and creates the opportunity to make a memorable impression on the target audience and portray a message in an engaging and unique style.
