Osteoarthritis is the form of arthritis that affects millions of people each year. This disease occurs when the protective cartilage on the bones ends wears off, damaging the joints. Articular cartilage damage, especially when it affects the knee joint, is a major clinical problem due to the poor intrinsic ability for the tissue to regenerate.
However, Cytonics Corporation have developed a molecule that saves the cartilage. They reached us to create a medical animation showing the mode of action (MoA) of their drug. Visual storytelling is a perfect format for patient education, when complex biological processes need to be explained in simple terms and engaging way.