Digital Strategy

BUSINESS GOAL

Visualize the process of Pulmonary Surfactant Secretion.

OBJECTIVE

Depict the primary function of pulmonary surfactant secretion- it’s ability to reduce surface tension by adsorbing to the water-air division surface of the alveoli.

SOLUTION

3D stereoscopic moa animation showing a lipoprotein complex structure secreted by type II alveolar cells that have surface-active features.

DISTRIBUTION CHANNELS

Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive

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