Many mistakenly think that content is only about text. They are wrong. But we can’t blame them because each day around 2 millions of text posts without video content are being published. Of course, a vast portion of them is low-quality content, but it’s still a big competition.
What about video content
Even if your pharmaceutical company excels at written communication, it is no easy job to deliver your message to physicians, KOLs, and HCPs through a large amount of info on the web.
You probably know where I’m going with this. Yes, video content is a simple and efficient strategy to make your company stand out and make your target audience get the message. What’s more, a video is less competitive than written content.
For those who are still in doubt we’ve prepared statistics that speak louder than words:
- More than 8 in 10 people (81%) around the globe who have the internet use it to search for advice about their health, medicines or medical conditions.
- The primary use of the internet for health purposes is finding information about medicines (68 % of respondents) in all countries. Other uses include searching for information to make a self-diagnosis (46 %) and seeking other patients’ experiences (39 %).
- 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.
Source: Health Literacy
As we see, more and more people are starting to use the Internet as a primary source to search for their symptoms and available medications. So if you want your company to show up every time your potential customers look for medical information on the web you should have a substantial online presence with video content.
One of the easiest ways to achieve this goal is through social media authority. Now it’s almost imperative for healthcare brands to be on social media to educate and address their consumers’ needs by implementing video content into their marketing strategies. For generations, the healthcare industry has depended on word of mouth as its most reliable branding tool. Used correctly, social media does just that, in an exponentially augmented manner, leading to brand equity index growth.
Don’t worry if you don’t know how to create and implement videos into your marketing strategy. Our company was founded to help companies like yours make the most out of their products and services by converting complex topics into engaging explainer videos.
Contact us for more details.