Retinal Ischemia

Retinal Ishemia

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Digital Strategy

BUSINESS GOAL

Visualize the mechanism of retinal ischemia action to communicate the science to HCP’s, KOL’s and non-expert audiences.

OBJECTIVE

Depict pathological processes associated with retinal ischemia by visualising the formation of retinal vessel atherosclerosis.

The retina is a unique and complicated complex of layered neurons that form the inner shell of the eye and are part of the visual analyzer.

SOLUTION

3D medical animation of atherosclerosis reflecting the sequence of pathological changes in vessels, their lipid infiltration with the formation of an atherosclerotic plaque.

The viewer is presented with frames that visualize the final stages of damage to the retina – activation of lipid peroxidation, destruction of cell membranes, and necrosis of the retinal cells.

DISTRIBUTION CHANNELS

Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive

Nanobot medical communication
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Rosie Dawaliby, PhD
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Aude Boulitrop
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Sachith Gallolu
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Abhijith Ullas
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Brynley Lee
"We were more impressed with their high level of creativity and creative design work."
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"Their quick grasp of the underlying science and creativity in coming up with visual elements."
Hua Lin
"The team was always in contact and never changed."
Nathan Fox
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Julie Kenner
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Larry Block
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Joey Bose
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Dr. Gabriel Peter Salgo
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Alexander Pérez
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