# Marketing Blog Tag

Like in any modern field of services, efficient marketing is equally essential for promoting healthcare offers of any sort. But marketing efficiency here means properly adapting to the specifics of the industry and getting the most out of common approaches at the same time. To make your life easier, here are some pro tips that come from the real practice of our own specialists.

What pharma marketing challenges do I have to cope with? There is a whole range of marketing pitfalls and challenges providers in the field of pharma must face. Let’s take a look at specific instances and elaborate on handling them. How to reap more benefits from brand websites? To start off, there is a universal

Augmented reality technology has passed the stage of rapid development; many industries are expanding its functionality and offering a new level of innovative content now. Thousands of AR applications are used in retail firms, gaming industry, advertising, etc. Investments in software and devices, providing augmented reality, will only increase as technology continues to advance into

The relevant marketing trend being discussed for the last couple of years is about qualitative visual content. Consumers’ expectations in terms of quality and comfiness are getting higher each day. VR/AR are going to become indispensable instruments of advertising companies, large brands, and so on in the nearest future, following the rapid technological evolution. Why VR

A business based on technologies in medicine, healthcare, and biology has its specifics. Long-term scientific research and testing of new products require enormous investment funding, while the path from the very idea to profit can take several years. It was for this reason that the growth in investments in the biotechnology market was slow in