7 Top Tips for increasing sales with a proper Medical Animation

7 Top Tips for increasing sales with a proper Medical Animation

Reading time: 4 minutes

It is well known that good video marketing can increase sales, but it’s also true that not all videos succeed, even the ones with the greatest promotional part.

When it comes to promoting medical educational projects or products/services, creating the right medical animation is an excellent way to raise sales. Nowadays, the market for medical video production is, indeed, competitive. That’s why you should make sure that any video you are creating is flawless. And here we can be of help. Read our top 7 tips on how to increase sales by making a perfect 3D animation.

7 Top Tips for increasing sales with a proper Medical Animation

1. Calculate the length to engage the viewer

Often, visual programmers do not consider the video length important when creating a medical animation. And that is a big mistake.

The attention span of users are short, that’s why you need to present the information in a quick way (we would recommend forming it into 3 or 4 blocks, each about one key point) so that the viewer would stay engaged and interested to learn more about the message in the animation. 1-2 minutes will be more than enough – such timing is considered the most successful.

7 Top Tips for increasing sales with a proper Medical Animation

2. Post on YouTube

According to Statista, YouTube is the 2nd most visited website worldwide. Besides, it’s an excellent platform for sharing information, presenting, and promoting projects, products, and companies. It’s free, easy to use, and incredibly extensive – what other arguments do you need to post your medical animations and video explainers on YouTube?

7 Top Tips for increasing sales with a proper Medical Animation

3. Don’t forget to optimize

Considering that YouTube is the second most visited site in the world, there is already a significant number of good medical animations you’ll need to stand out from. To get a better chance of standing out, you need to optimize your video. This includes:

  • Putting keywords in the title and description
  • Adding tags 
  • Making an interesting thumbnail

All these points will lead to the increasing engagement of users, but still, you must not forget about the most crucial aspect of your animation: which is content.

7 Top Tips for increasing sales with a proper Medical Animation

4. Make the viewer want to share your animation

It’s clear that the product needs to be seen by as many people as possible, so you have to make your video shareable. How?

Include storytelling and/or add something that will trigger some emotions. Make the viewer care about the topic! This way, they will likely want to share it with others. 

And this leads us to another point: make sure your animation meets the criteria of different social networks you want it to be shared on.

7 Top Tips for increasing sales with a proper Medical Animation

5. Make personalized animations

People are expecting more and more from brands these days, and personalization is growing as a trend. 

Personalized videos are becoming more and more popular among both marketers and customers – it turns out, they give amazing results. One such example is where Lenovo, a multinational technology company, managed to quadruple its click-through-rates via sending emails with personalized videos. Another similar case: supplier collaboration platform Tradeshift increased its page views by 231% when they implemented personalized videos.

7 Top Tips for increasing sales with a proper Medical Animation

6. Adapt to mobile viewers

Most of us mainly watch videos on our phones these days; that’s why you need to make sure that your medical animation or video explainer is optimized for different mobile devices, screen sizes, and so on.

7 Top Tips for increasing sales with a proper Medical Animation

7. Put a call-to-action in your animation

Having a call-to-action is another very important point to be kept in mind. Eventually, your video should clearly show its purpose and have straight instructions for the viewer – otherwise, the point of the video will not be clear.


All in all, creating a proper medical animation is no easy task. There are many specifics that require specialized skills. That’s why it is sometimes necessary to consider an option to request the professional services of a 3D animation studio specializing in medical videos. This is where the Nanobot Medical Animation can be of great help. The studio creates all types of 2D and 3D animation, cartoon-like realistic graphics, motion graphics, 360/VR animation, and anything visual to craft a medically accurate, comprehensible, and attractive video.

Nanobot medical communication
"Everything was clear since day one for the communications and timelines."
Rosie Dawaliby, PhD
"They were always on time."
"They quickly understood what we needed and were very fast in delivering quality videos."
Maurice van Leeuwen
"I was impressed with their project management and the quality of their design."
Aude Boulitrop
"The team's quality of the deliverable was above expectations."
"They are professionals who are very good at what they do."
Sachith Gallolu
"They’re great; we don’t have to sit and wait for their work to be completed."
"Their clinical understanding was what made them stand out — their attention to detail was quite phenomenal."
Abhijith Ullas
"Their most impressive aspect is their artistic abilities."
"They were very easy to communicate with."
"We had engaged Nanobot previously on a medical animation project and we're very happy with the results."
Brynley Lee
"We were more impressed with their high level of creativity and creative design work."
"Their quick grasp of the underlying science and creativity in coming up with visual elements."
Hua Lin
"The team was always in contact and never changed."
Nathan Fox
"They have a great turnaround time."
Julie Kenner
"Workflow was seamless. Nanobot was ultra-responsive and completed the project in the desired time frame."
Larry Block
"They have a very efficient communication and workflow."
Joey Bose
"Their effectiveness and follow-up were impressive."
Dr. Gabriel Peter Salgo
"They produce quality work very quickly."
Alexander Pérez
"Their competitive pricing and rapid delivery were impressive."
"The quality of the animations is impressive!"
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