81% of companies use video for marketing

Pharma companies can (need!) do that too

Reading time: 3 minutes

Today we won’t be watching videos but will be talking about them. Video content has been taking leading positions in digital marketing strategies for a few years already. Visual content is so well-established that you can even track the evolution of advertising just by watching videos. From elementary dynamic models to advanced 3D animation along with VR and Fulldome technologies; companies are using videos to tell the customers about their products and services.

Let’s figure out what video marketing looks like in 2018, and how pharmaceutical companies use it for their benefit.  

There is nothing better than statistics when it comes to proving a point. So, statistics from the Wyzowl annual State of Video Marketing Survey:

81% of companies use video for marketing purposes in 2018, compared to 63% in 2017

An average person watches 1.5 hours of video each day

81% of individuals have purchased a product or service after watching a video

76% of marketers say that videos have helped their company increase sales

Marketers rate Snapchat the least effective video marketing platform, while LinkedIn is rated the most successful (even though only 38% of marketers are using it)

There is a widespread opinion that doctors nowadays fence themselves off the marketing and promotional information. It’s true, and it’s not true. Doctors hate intrusive ads — fact. But, on the other hand, doctors receive 50% of the useful info regarding new medications and treatment research through the visits of pharmaceutical representatives.

Conclusion: Pharmaceutical companies should invest more in the marketing strategies to communicate the benefits of their products in a more effective and memorable way. There is only one way: video content.

There are lots of formats that can be used for that purpose: square-shaped videos for social media, live videos, 360-degree videos, educational videos and more. Though when dealing with a medical subject it’s important to take into account the scientific accuracy of the content, that’s why 3D medical animation is the best fit.

When visiting doctors, pharmaceutical representatives have only tablets and smartphones with them and 7 to 10 minutes for a presentation or even less. Visual storytelling is the most efficient way of telling when you need to communicate a complicated topic in just a few minutes.

Still, don’t believe in the effectiveness of the video content? Reread the statistics (see above).

Nanobot Medical Animation Studio develops highly innovative digital graphics to depict actual and conceptual technologies by a synergistic fusion of art and science since 2007. Nanobot provides visually engaging digital solutions like scientific VR/AR/MR, 3D medical animations, illustrations for innovative marketing and training | education strategies to the pharmaceutical and biotech industry.We are devoted entirely to medical and scientific imaging. Our creative production team and experienced medical experts help us produce visually and scientifically accurate media material to make any project a huge success.We are a professional medical animation and interactive design company whose team has a long history of experience in the creation of latter-day colorful photo-realistic animated or static images.
Our client ranges from the Medical Device, Pharmaceutical and Biotechnology Industry, as well as Educational Institutes, Medical Marketing Companies, and Healthcare Agencies Globally.

Nanobot medical communication
"Everything was clear since day one for the communications and timelines."
Rosie Dawaliby, PhD
"They were always on time."
"They quickly understood what we needed and were very fast in delivering quality videos."
Maurice van Leeuwen
"I was impressed with their project management and the quality of their design."
Aude Boulitrop
"The team's quality of the deliverable was above expectations."
"They are professionals who are very good at what they do."
Sachith Gallolu
"They’re great; we don’t have to sit and wait for their work to be completed."
"Their clinical understanding was what made them stand out — their attention to detail was quite phenomenal."
Abhijith Ullas
"Their most impressive aspect is their artistic abilities."
"They were very easy to communicate with."
"We had engaged Nanobot previously on a medical animation project and we're very happy with the results."
Brynley Lee
"We were more impressed with their high level of creativity and creative design work."
"Their quick grasp of the underlying science and creativity in coming up with visual elements."
Hua Lin
"The team was always in contact and never changed."
Nathan Fox
"They have a great turnaround time."
Julie Kenner
"Workflow was seamless. Nanobot was ultra-responsive and completed the project in the desired time frame."
Larry Block
"They have a very efficient communication and workflow."
Joey Bose
"Their effectiveness and follow-up were impressive."
Dr. Gabriel Peter Salgo
"They produce quality work very quickly."
Alexander Pérez
"Their competitive pricing and rapid delivery were impressive."
"The quality of the animations is impressive!"
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