Digital Strategy
BUSINESS GOAL
Visualize the processes that underlie the development of Herpes Simplex Virus to communicate the science to HCP’s, KOL’s and non-expert audiences.
OBJECTIVE
Depict pathological processes associated with Herpes Simplex Virus by visualising its structure on the molecular level.
SOLUTION
3D animated prototype of the Herpes Simplex Virus. The viewer is presented with frames that visualize the stages of the virus formation and its manifestation on the skin.
DISTRIBUTION CHANNELS
Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive
