CLIENT
BIOCAD is a Russian innovative biotechnology company that develops and manufactures drugs from new molecule discovery and genetic engineering to large-scale commercial production and marketing support.
BUSINESS GOAL
Visualize the mechanism of action of the medication that blocks PD-1 protein to communicate the science to HCP’s, KOL’s and non-expert audiences.
OBJECTIVE
Depict the process of the immunotherapy that blocks PD-1 protein on the cancer cells and boosts the immune system to fight tumors.
SOLUTION
3D animation with dynamic virtual model accompanied by audio and schematic images.The video depicts the process in which immune-induced cells block PD-1 proteins on the cancer cells, helping the immune system to destroy tumors.
DISTRIBUTION CHANNELS
Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive
