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Immunotherapy. New Type of Cancer Treatment

Immunotherapy, a New Type of Cancer Treatment

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https://youtu.be/Pvu_E5jtpZA

CLIENT

BIOCAD is a Russian innovative biotechnology company that develops and manufactures drugs from new molecule discovery and genetic engineering to large-scale commercial production and marketing support.

BUSINESS GOAL

Visualize the mechanism of action of the medication that blocks PD-1 protein to communicate the science to HCP’s, KOL’s and non-expert audiences.

OBJECTIVE

Depict the process of the immunotherapy that blocks PD-1 protein on the cancer cells and boosts the immune system to fight tumors.

SOLUTION

3D animation with dynamic virtual model accompanied by audio and schematic images.The video depicts the process in which immune-induced cells block PD-1 proteins on the cancer cells, helping the immune system to destroy tumors.

DISTRIBUTION CHANNELS

Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive

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