CLIENT
An innovative biotechnology company that develops and manufactures drugs from new molecule discovery and genetic engineering to large-scale commercial production and marketing support.
BUSINESS GOAL
Visualize the mechanism of action of the medication that blocks PD-1 protein to communicate the science to HCP’s, KOL’s and non-expert audiences.
OBJECTIVE
Depict the process of the immunotherapy that blocks PD-1 protein on the cancer cells and boosts the immune system to fight tumors.
![](https://nanobotmedical.com/wp-content/uploads/2023/05/Immunotherapy.-New-Type-of-Cancer-Treatment1.jpg)
![](https://nanobotmedical.com/wp-content/uploads/2023/05/Immunotherapy.-New-Type-of-Cancer-Treatment2.jpg)
![](https://nanobotmedical.com/wp-content/uploads/2023/05/Immunotherapy.-New-Type-of-Cancer-Treatment3.jpg)
SOLUTION
3D animation with dynamic virtual model accompanied by audio and schematic images.The video depicts the process in which immune-induced cells block PD-1 proteins on the cancer cells, helping the immune system to destroy tumors.
DISTRIBUTION CHANNELS
Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive.