How to promote medical videos to physicians?

Reading time: 3 minutes

Digital marketing is the key to distribution of any products and services nowadays, with videos being the backbone of this strategy. It’s no secret that visual storytelling engages the audience massively more than a dull text ad.

Imagine a medical research, that comes up with some very complex results, something that is hard-to-follow. Of course, research results are usually published in scientific journals with a broad description of thesis, methodology, and conclusions. But what if there was an entertaining video that would talk about the market, results and a product that facilitates the results? Would the viewers get lost in the wordiness of scientific papers? YES. Are they now super exciting and add enormous credibility to the product? YES. Let’s suppose that you already know that, and have successfully incorporated videos in your marketing plan. How would you approach the distribution of this wow-content?

Combine video and email

Smart businesses use video marketing as a tactic to improve consumer engagement by including videos in emails that increase click-through-rates and increases conversions when the video is added to a landing page. Therefore, you need to be making advertisements, promotions, branded entertainment, web series, video blogs – in whatever style and format, that best reaches your target audience.

Don’t forget about social media

Consumers who are looking for your products and services will most likely search through the listings on Google. 70% of the top 100 search listings on Google are video results. To make your site rank higher on the results page, you can share your videos on social media, post them on blogs and embed the videos into your website.

Now you are convinced about the benefits of digital marketing but still don’t have a video?

For maximum effect, we suggest turning your scientific publication into a medical explainer video. In this way, you’ll be able to quickly summarize the most important points into a brief medical video, in a way that physicians will remember them. That way, their mind will stay fresh, and they’ll be geared toward asking questions later on. We’ll help you create a medical 3D animation to succeed in digital marketing.


Year of Creation


Nanobot Medical Animation Studio develops highly innovative digital graphics to depict actual and conceptual technologies by a synergistic fusion of art and science since 2007. Nanobot provides visually engaging digital solutions like scientific VR/AR/MR, 3D medical animations, illustrations for innovative marketing and training | education strategies to the pharmaceutical and biotech industry.We are devoted entirely to medical and scientific imaging. Our creative production team and experienced medical experts help us produce visually and scientifically accurate media material to make any project a huge success.We are a professional medical animation and interactive design company whose team has a long history of experience in the creation of latter-day colorful photo-realistic animated or static images.
Our client ranges from the Medical Device, Pharmaceutical and Biotechnology Industry, as well as Educational Institutes, Medical Marketing Companies, and Healthcare Agencies Globally.

Nanobot medical communication
"Everything was clear since day one for the communications and timelines."
Rosie Dawaliby, PhD
"They were always on time."
"They quickly understood what we needed and were very fast in delivering quality videos."
Maurice van Leeuwen
"I was impressed with their project management and the quality of their design."
Aude Boulitrop
"The team's quality of the deliverable was above expectations."
"They are professionals who are very good at what they do."
Sachith Gallolu
"They’re great; we don’t have to sit and wait for their work to be completed."
"Their clinical understanding was what made them stand out — their attention to detail was quite phenomenal."
Abhijith Ullas
"Their most impressive aspect is their artistic abilities."
"They were very easy to communicate with."
"We had engaged Nanobot previously on a medical animation project and we're very happy with the results."
Brynley Lee
"We were more impressed with their high level of creativity and creative design work."
"Their quick grasp of the underlying science and creativity in coming up with visual elements."
Hua Lin
"The team was always in contact and never changed."
Nathan Fox
"They have a great turnaround time."
Julie Kenner
"Workflow was seamless. Nanobot was ultra-responsive and completed the project in the desired time frame."
Larry Block
"They have a very efficient communication and workflow."
Joey Bose
"Their effectiveness and follow-up were impressive."
Dr. Gabriel Peter Salgo
"They produce quality work very quickly."
Alexander Pérez
"Their competitive pricing and rapid delivery were impressive."
"The quality of the animations is impressive!"
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