Digital Strategy
BUSINESS GOAL
Visualize the process of Pulmonary Surfactant Secretion.
OBJECTIVE
Depict the primary function of pulmonary surfactant secretion- it’s ability to reduce surface tension by adsorbing to the water-air division surface of the alveoli.
SOLUTION
3D stereoscopic moa animation showing a lipoprotein complex structure secreted by type II alveolar cells that have surface-active features.
DISTRIBUTION CHANNELS
Web, medical conferences (AUA, ASCO), smartphones, tablets, USB drive
