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Today we won’t be watching videos but will be talking about them. Video content has been taking leading positions in digital marketing strategies for a few years already. Visual content is so well-established that you can even track the evolution of advertising just by watching videos. From elementary dynamic models to advanced 3D animation along

Bringing static objects to life (animating them) is skilled and time-consuming labor. In the article dedicated to the work of our 3D animators, we looked closer into their working process, challenges, and favorite moments. Now we decided to share a comprehensive list of graphics software that would serve as an excellent toolkit for 3D medical

Drug MoA is Complicated as It Sounds The mode or mechanism of action (MoA) of a drug is a difficult concept to execute. You know why. Because mechanisms of action take place at a molecular level and affect cells and other building blocks of the organism. So, it’s no easy task to represent all those

Medical Device Marketing Needs a Reboot What is it with medical device marketing? Frankly speaking, their strategies are fairly boring and covered in dust. You may be surprised to learn that the most popular distribution method for companies producing medical devices is… glossy brochures. What’s more, advertising images are usually taken from stocks depicting same

Popularizing Science with 3D Scientific Animation Humankind have always found different ways to bring science to the lay people.  From Leonardo Da Vinci early sketches of human anatomy to the modern visual communication methods we see today. Since the invention of 3D technology, science has been adopting more unique forms to share its revelations with