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Drug MoA is Complicated as It Sounds The mode or mechanism of action (MoA) of a drug is a difficult concept to execute. You know why. Because mechanisms of action take place at a molecular level and affect cells and other building blocks of the organism. So, it’s no easy task to represent all those

Medical Device Marketing Needs a Reboot What is it with medical device marketing? Frankly speaking, their strategies are fairly boring and covered in dust. You may be surprised to learn that the most popular distribution method for companies producing medical devices is… glossy brochures. What’s more, advertising images are usually taken from stocks depicting same

Popularizing Science with 3D Scientific Animation Humankind have always found different ways to bring science to the lay people.  From Leonardo Da Vinci early sketches of human anatomy to the modern visual communication methods we see today. Since the invention of 3D technology, science has been adopting more unique forms to share its revelations with

Virtual reality is only in its infancy, but it’s already revolutionizing the many spheres of professional and everyday life. Have you heard about the tool that allows you to draw in a virtual space? Now you will. Virtual reality is only in its infancy, but it’s already revolutionizing the many spheres of professional and everyday

In this series of articles we’ll acquaint you with the amazing team of Nanobot Medical Animation Studio that transforms projects into digital masterpieces (not bragging, just being objective). Everyone enjoys watching quality videos that not only inform but also entertain and amaze, especially when high technology like VR, AR or Fulldome are used. Usually people