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Success is beyond reach when you don’t have clearly defined goals. It doesn’t matter if you are going to create an animation demonstrating the mechanism of a new drug or a video explainer about a new medical device, your first step should be to determine its business goal. We are offering several recommendations that should

Start thinking about getting an up-to-date explainer 3 months before the conference! There are some well-known conferences  – your chance to acquire some keen supporters who will contribute to your biotech startup’s success dramatically. The question is – Are you and your team ready to embark on the fruitful ‘hunt’ for investors with your innovative

Outsource is a popular solution in IT, design and marketing, but it might come as a surprise to you that it is also widespread in the medical industry. It intertwines with design in medical animation and with IT in bioinformatics; it is in high demand in pharmaceutical R&D and biotechnology startups. In this article, we

Let’s start from the very beginning, from the definition of what a drug MoA animation is. A Drug MoA is a term from pharmacology that refers to the specific biochemical interaction through which a drug substance produces its effects. Before launching a new drug in the market, researchers need to understand how a novel drug

I will need five points to get my message across: Pharmaceutical Industry is more conservative in the business approach hence oppose to massive changes Pharma Industry Marketing is still business-focused vs. being people-focused, that still need a better understanding of all the needs of the parties involved (patients, clinical trials, internal employees, doctors, retail pharmacy