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The creative brief is a document containing the strategically important information that a creative team will need to create a successful video for your company. Both an experienced internal creative team and an established service provider would definitely insist on formulating this document. Perhaps some already have their method of obtaining essential information, such as

Encouraging your organization to make significant investments in video development is always a challenge. Product managers of pharmaceutical companies often question us if there is a reliable way to measure the ROI from an animated movie. It is not possible to answer the question unambiguously because, in regular marketing kits, medical animation is used as

Don’t you hate calculating budgets? There are never strict guidelines on how to do that in terms of a particular project. With ordered 3D animation or any art form services, you always risk to either overpay a service provider and ‘enjoy’ the mediocre results or overpay them, undermining your financial stability for nothing. Medical animation

Success is beyond reach when you don’t have clearly defined goals. It doesn’t matter if you are going to create an animation demonstrating the mechanism of a new drug or a video explainer about a new medical device, your first step should be to determine its business goal. We are offering several recommendations that should

Start thinking about getting an up-to-date explainer 3 months before the conference! There are some well-known conferences  – your chance to acquire some keen supporters who will contribute to your biotech startup’s success dramatically. The question is – Are you and your team ready to embark on the fruitful ‘hunt’ for investors with your innovative