2D animation or 2D motion graphics consists of fragments of moving digital frames that create the illusion of movement in multimedia projects. Animating static illustrations can help deepen the impact and delivery of a marketing message while increasing audience engagement and interaction.
The difference between 2D and 3D animation is that 2D creates motion in a static illustration, while 3D fully immerses an audience in a virtual reality. 3D animation is also a more expensive option compared to 2D.
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2D animation is great for communicating complex ideas in a simple and familiar form. It combines graphic design, motion graphics, voiceovers, and sometimes, character animation to create visually appealing videos that tell a story and visualize complex themes.
Pharmaceutical, biotechnology companies, and universities use 2D animation to introduce products or technology ideas without diving deep into scientific details. For example, it is widely used in the life science industry.
Moreover, it is frequently used by biotech startups to communicate ideas in the pre-financing stage due to its ability to tell a story effectively while being more affordable than 3D animation.
Medical 2D animation is used in medical marketing because of its high audience engagement potential. Specifically, motion graphics animation has been found to be very effective at communicating client ideas or medical messages.
In addition, 2D animation can replace 3D animation when faced with timeline or budget constraints—shorter creation times mean the animation is on your desk relatively quickly.
When you engage Nanobot to create your 2D animation project, you can expect to work with a seasoned industry professional team. Our team has spent their professional careers mastering motion graphics, scientific and medical animation, and 2D and 3D animation.
We are always ready to put our skills toward helping you reach your business goals within your budget and time frame.
Our exceptional team comprises an art director, project manager, scriptwriter, account manager, scientific advisor, and designer.
They will participate in every stage of your future animation story’s creation to ensure every detail is well-considered and optimized to achieve your desired outcome.
Together, we will develop a clear shared vision for the success of your project.
We have ample scientific expertise to ensure that our 2D animations are as detailed as possible, scientifically accurate, and speak at a level appropriate for your target audience.
In the scientific animation workflow (or pipeline), people use various hardware and software to perform specific tasks in a particular order within a pre-determined time frame. The result of their collaborative efforts is the final output: your 2D animation product or asset.
The Nanobot Medical team has dedicated years of our lives to scientific animation. Our extensive experience has taught us how to make the entire process swift and hassle-free to help our clients accomplish their goals most efficiently.
Most people don’t realize how many components are involved in creating a scientific animation.
Producing a 2D animated piece involves a number of steps that can vary depending on the animation studio and the project scale. Generally, the process involves a long list of tasks and a team of professionals with different skill sets.
For complex projects to be completed efficiently and affordably, a 2D animation studio must have a solid structure and a detailed framework.
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2D animation or 2D motion graphics consists of fragments of moving digital frames to create the illusion of movement in multimedia projects.
Because it is the fastest and most cost-effective way to tell a short story.
Nanobot Medical has several years of experience in 2D animation development.
It depends on the quality of the 2D animation, starting from 2500 EUR for 60 sec.
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