Medical motion graphics are highly effective at outlining or highlighting scientific facts to illustrate or clarify a point.
Motion graphic videos are often used instead of storytelling as they are designed to break down the complex scientific message of a product and present it directly and memorably y for your target audience.
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Which Industries May Need Motion Graphics?
A pharmaceutical brand, medical device manufacturer, or biotech startup may all require quality video marketing content to help communicate the advantages of their sophisticated new market offering. Medical animation offers an exceptional and highly engaging tool for telling stories within the healthcare space.
Animation and motion graphics come in a virtually unlimited number of art styles, and pharmaceutical and biotech companies of all sizes are now choosing to use videos and motion graphics to get their message out to market participants.
No matter what kind of story you would like to tell, videos are guaranteed to be highly effective!
Motion graphics excel at delivering messages in terms of these 3 main aspects:
01. Inspiring your audience to take action;
02. Communicating information about your company, products, or services;
03. Boosting sales
You must carefully consider when and how to use motion graphics for your specific target audience.
EMOTIVE VIDEOS MOVE AUDIENCES TO TAKE ACTION
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EMOTIVE VIDEOS MOVE AUDIENCES TO TAKE ACTION
The primary purpose of such videos is to generate a pronounced emotional response from the viewers. Depending on your story, this reaction may be positive or negative, but whatever it is, this emotion should motivate your viewers to take a specific action.
EXPLAINER VIDEOS CLARIFY A CONCEPT, PRODUCT, OR SERVICE
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EXPLAINER VIDEOS CLARIFY A CONCEPT, PRODUCT, OR SERVICE
Explainer videos distill the core of an idea and present it to the target audience effectively and accessibly. These videos are most appreciated if your idea or story is highly technical or detailed or involves multiple unintuitive steps.
PROMOTIONAL VIDEOS SELL A PRODUCT, SERVICE, OR EVENT
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PROMOTIONAL VIDEOS SELL A PRODUCT, SERVICE, OR EVENT
The ultimate goal of a promotional video or motion graphic is to boost user conversions which is why any information that would help inspire a viewer to buy should be right there, on the very surface.
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Benefits of Nanobot Medical Studio’s Motion Graphics Services
We have several years of experience working for healthcare and pharmaceutical companies to create motion graphics and animated videos that serve a specific purpose. For example, some clients may want to publicize their new product launch so that more people know about it.
Other popular medical and pharmaceutical animation subjects are research projects, advances in HealthTech, and discussions of promising new ideas.
Medical motion graphics are a relatively simple yet cost-effective method to deliver marketing messages while clearly and succinctly conveying essential facts. If done right, the resulting video can make people want to watch it to learn something new.
Nanobot Medical Studio’s Motion Graphics Workflow
In a scientific animation workflow, people, hardware, and software are arranged into a system of sequenced tasks that must be completed within a specific time frame. The final output is the client’s animation or motion graphics product.
With several years of experience in scientific animation development, Nanobot Medical understands how to make the whole process painless and straightforward to help our clients reach their business goals faster and cheaper.
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Idea Discussion
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Concept
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Pre-Production
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Production
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Post-Production
As a process, creating scientific animations is much more complex than most people would expect. Depending on the animation studio and the complexity of the project , the number of steps required to produce an animated or motion graphic piece can vary greatly.
Generally, an animation project involves a massive list of tasks and a serious team with varied skill sets. For a complex project to be completed on time and within the budget, the studio must have a solid structure and detailed framework.
Our cases
A revolution in the engineering of cell-based therapies in Cell and Gene Therapy (CGT)
Neuromodulation concerns electrical stimulation of the nervous system to modulate or modify a function, such as the perception of pain.
MOA animation for Cerebrolysin® Neurological drug.
Fluosphera is a non-animal systemic alternative for drug discovery.
FAQ
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What is motion graphics?
Motion graphics and motion or animation design is a branch of visual design used in videos, television, and film. The product is usually created using computer technology primarily. In many cases, traditional filming or video techniques are also used and combined with computer-generated materials.
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Why would a company need motion graphics?
Motion graphics are perfect for clients interested in communicating or emphasizing important information or conveying a particular message. Motion graphics are typically used when there is no need for a character-driven storyline or narration.
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Does Nanobot Medical have motion graphics experience?
At Nanobot Medical, we have many years of experience creating motion graphics. Having dedicated our entire careers to animation, we have a lot of valuable skills and tricks in our toolbox.
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How much does motion graphics creation cost?
The cost of services depends on many factors, such as video length, complexity, time frame, etc. Please feel free to reach out to us to schedule a detailed consultation.
Other our services
Animation
Interactive development
Our blog
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October 12, 2024Project scope To showcase expertise in an integrated robotic platform for tissue engineering and developing artificial joints using stem cells and 3D printing. KU Leuven is an international community where innovative research forms the basis of all academic programs. JOINTPROMISE project paves the way for high-volume, affordable production of entire biological joints, addressing a majorRead more ...
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June 18, 2024We are thrilled to announce that our 3D animation video for Agnucaston, created for Bionorica SE, has been named a finalist for the COMPRIX Kreative Healthcare Kommunikation 2024 awards! Being recognized among the best in the industry is an incredible honor, and we are eagerly looking forward to the awards ceremony in September to findRead more ...
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